Since it does not support JavaScript, developers cannot host header bidding to gain top dollars and are instead, stuck within Google's ad ecosystem for their revenue from AMP-hosted pages. With this, website owners can earn more revenue from their webpage by simply allotting an ad spot to the highest bidder. The central reason for this is header bidding, an advertising practice followed by website publishers which lets them place their ad inventory on numerous ad exchanges simultaneously. In its new blog, Brave highlights how this confusion can also lead to security issues through AMP.Įven developers have sounded the alarm against AMP.

Since AMP hosts webpages on Google's servers, it allows for tracking of user activity through the webpage, even while users may be under the pretext that they are interacting with the original website. Privacy pundits like Brave and DuckDuckGo have often highlighted how AMP grants Google access to much more user data than was possible before. While the primary benefit of AMP is that of a faster browsing experience, there has been a substantial outcry against the feature.

Brave block website